How to use JW Player on FancyBox

How I got JW Player working inside FancyBox

    jQuery(".position1").fancybox({
        'content':'

Big Opportunity, Health, Convenience , Trading up – Leah Weckert
',
        maxWidth:800,
        maxHeight:600,
        fitToView:false,
        width:'70%',
        height:'70%',
        autoSize:true,
        closeClick:false,
        openEffect:'none',
        closeEffect:'none',
        afterShow:function () {
            jwplayer('mediaspace').setup({
                'flashplayer':'/coles-brand/js/jwplayer/jwplayer.flash.swf',
                'file':"http://www.blipunited.com/lb/video.mp4",
                'image':'http://img.youtube.com/vi/LtGoBZ4D4_E/0.jpg',
                'provider':'youtube',
                'height':400,
                'width':700,
                'controlbar.position':'bottom'

            });
        }
    });